ARGENTINE FAST FOOD, MADE PREMIUM
Authentic Argentine flavor, served with a chef’s touch.
Chef Roy brings the soul of Argentine cooking into a fast, premium and accessible food experience.
Inspired by Rodrigo “Roy”, the name and face behind the brand, Chef Roy was created to deliver the taste, quality and warmth of Argentine food in a modern fast food format. A place where every bite feels crafted, generous and full of character.
Fast like fast food. Crafted like a chef’s signature.
ARGENTINE FLAVOR, FAST
Every country has a flavor. Argentina has a legacy.
Chef Roy was created to bring that legacy into a fast, modern and premium food experience.
Argentina is known for taking food seriously. Its flavors carry tradition, character and a way of eating that feels generous, warm and unforgettable. Chef Roy transforms that culinary identity into a fast food concept with more soul, more quality and more personality.
A quick meal, with the taste of a culture behind it.
PREMIUM WITHOUT
BEING EXPENSIVE
Good food should feel special, not unreachable.
Chef Roy was built around a simple belief: quality can be generous, flavorful and accessible.
Fast food often chooses between speed and quality. Chef Roy brings both together. Every product is designed to feel more crafted, more satisfying and more memorable, without turning a great meal into an expensive privilege.
Eating better is not about paying more. It is about choosing better.
THE PRODUCT EXPERIENCE
Fast food with flavor, texture and identity.
Chef Roy turns everyday meals into a richer, warmer and more memorable food experience.
The brand is designed around products that are easy to enjoy, quick to serve and strong in character. From premium burgers to Argentine-inspired meals, every line is created to feel familiar, generous and crafted with more care than ordinary fast food.
Simple to order. Rich in flavor. Built to be remembered.
Signature Burgers
Premium fast food burgers inspired by Argentine flavor, made to feel generous, bold and satisfying.
Argentine Sandwiches
Warm, flavorful and practical meals created for people who want fast food with more personality.
Pasta & Comfort Food
Simple dishes with a familiar soul, bringing warmth, texture and Argentine comfort into the experience.
Fries, Sauces & Sides
Complements designed to elevate the meal with flavor, crunch and the signature touch of the brand.
BUILT TO SCALE
A food brand designed to grow beyond one kitchen.
Chef Roy combines a clear culinary identity with a fast food format ready for expansion.
With strong branding, accessible products and a recognizable Argentine flavor, Chef Roy was created to operate in high-demand environments such as urban locations, shopping centers, food courts, delivery platforms, events and future franchise structures.
A simple concept with the strength to become a scalable food experience.
Urban Locations
Designed for busy areas where people want fast service, strong flavor and a better food experience.
Food Courts
A premium fast food concept that can stand out in malls, commercial centers and high-traffic spaces.
Delivery Ready
Products created to travel well, arrive with quality and keep the Chef Roy experience consistent.
Franchise Potential
A brand architecture built around identity, simplicity and replication across future markets.
A BRAND WITH TASTE
Where culture, flavor and business come together.
Chef Roy represents the food, lifestyle and consumer experience side of the Mattje Holding ecosystem.
More than a food concept, Chef Roy is a brand built around identity. It brings Argentine flavor into a premium fast food model, connecting authentic taste, accessible quality and a clear vision for growth inside a diversified international group.
A brand made to serve people, carry culture and grow with purpose.
THE NEXT TABLE
IS BEING SET
A premium fast food brand ready for its next chapter.
Chef Roy was created to bring Argentine flavor, accessible quality and business vision into one memorable food experience.
From its culinary identity to its expansion potential, Chef Roy carries the ingredients of a brand built to connect with people and grow with purpose. Its next chapter is not only about serving food, but about creating a recognizable experience around taste, culture and trust.